| High Reach |
Extensive Coverage |
| As traditional media becomes more fragmented, transit advertising can reach a large number of people without competing for ad space or airtime. |
Extensive market coverage and full color designs combine to give transit advertising unparalleled impact. Transit advertising delivers images that are eye catching and command attention. |
| High Frequency |
Large Audience |
| Transit advertising provides greater frequency than newspaper, television or radio advertising. Transit Advertising also helps build better brand recognition |
Consumers now spend less time at home than ever before. Placing a message outside targets a larger audience and is recognized by three quarters of passing individuals. |
| Branding and Call to Action Capabilities |
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| Transit advertising can effectively increase top-of-mind awareness through long-term exposure and the use of large, simple displays that band an advertiser's name. This medium is also effective in generating quick response to ads by canvassing the marketplace with a high quantity of call-to-action messages, such as those including a price point or a special event. |
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